vENDORS ADVOCACY
What is a Vendor Advocacy?
Vendor Advocacy is where a licensed property professional is commissioned to represent the seller (the vendor) during the sale of a property.
Their role is to act solely in the seller’s best interests. They will help you navigate the selling process and manage the selling agent, rather than dealing directly with buyers.
- Buyer’s Agent works for the Buyer
- Vendor’s Advocate works for the Seller
A vendor’s advocate is not the selling agent. Typically a vendors advocate is engaged by people who live interstate or overseas, or are time-poor. They need the sale of their property properly managed during the selling process.
What Does a Vendors Advocate Do?
Vendors Advocacy typically helps sellers by:
- Assessing the property and advising on realistic pricing
- Recommending and appointing the best local selling agent
- Guiding the seller on presentation, styling and pre-sale improvements
- Overseeing the marketing campaign
- Monitoring buyer interest and agent feedback
- Advising on offers, negotiations and auction strategy
- Acting as a buffer between the seller and the selling agent
- Helping sellers avoid over-promising, under-quoting or poor agent performance
They are often used by time-poor sellers, interstate owners, executors, or people who feel uncomfortable negotiating directly with agents.
How Much is it to Engage a Vendor’s Advocate?
We have two options at House Hunters:
- Selling Agent selection and fee negotiation is FREE
- All inclusive services as listed above are typically either a fixed fee, or a percentage of the selling agent’s commission.
- When taking a percentage of the selling agent commission there is no additional charge to you for this service.
A good vendor’s advocate should be independent and transparent about how they are paid. At House Hunters AU we pride ourselves on full transparency and independence. Our focus is 100% on the needs of you.
Vendor Advocacy vs Selling Agent
When selling your property, it’s important to understand who is actually working for you and how they are paid. Many sellers assume all agents provide the same service, but a vendor’s advocate and a selling agent play very different roles. Knowing the difference helps you choose the right support, improve your outcome, and avoid costly mistakes.
| Vendor’s Advocate | Selling Agent |
|---|---|
| Manages and advises you throughout the sale | Markets and sells your property |
| Acts as an independent advisor focused on your interests | Works for a commission tied to the sale price |
| Oversees and selects the best selling agent for your property | Deals directly with buyers and runs the campaign |
| Focused on strategy, pricing, and achieving the best outcome | Focused on securing a transaction and closing the sale |